ZaLab
Restaurant
Overview
ZaLab is a vibrant pizza restaurant that blends bold flavors with an urban, modern attitude. We crafted a visual identity that captures its energy—clean, expressive, and built to stand out across packaging, storefronts, and social media. This project showcases our ability to transform a food brand into a recognizable, memorable experience.
Client:
ZaLab restaurant
Year:
2025
Category:
Branding
/
Logo design
The Challenge
ZaLab needed a strong identity that separated it from the crowded pizza market—something modern, catchy, and memorable, without losing its friendly, street-food spirit. Our challenge was to create a brand system that feels fresh and bold while staying practical for menus, packaging, and daily restaurant use.
The Solution
We built a bold visual system centered around strong typography, vibrant colors, and simple geometric elements inspired by pizza shapes. The identity is flexible, easy to apply, and instantly recognizable across packaging, menus, uniforms, and digital platforms—giving ZaLab a modern, street-food personality that stands out.
The Result
ZaLab launched with a clear, modern identity that immediately grabbed attention. The new branding created a consistent look across all touchpoints, improved customer recognition, and gave the restaurant a strong, confident presence both in-store and online.
